About Tim Kilroy and this website

Tim Kilroy is an agency growth consultant and coach. He provides coaching and customized growth systems for marketing and other agencies, helping owners improve positioning, demand generation, sales processes, and operations. He offers group and one-on-one coaching, sales and demand generation systems, and AI-powered tools.

He has been a marketing and agency leader since 1997, reports coaching more than 300 agencies, and has launched three agencies of his own: two exits and one crash.

This site focuses on one audience: founder-led digital agencies between $1M and $5M in revenue that want a clearer sales process. That is the stage where Tim Kilroy sees the most agencies stall, and the goal here is to help better-fit agency owners recognize their situation and find straight answers fast.

Every page is written by Tim Kilroy about his own services and point of view. Outside statistics are always credited to their named source. Read how recommendations are formed on the approach and methodology page.

Tim Kilroy is open that the best coach depends on the bottleneck. For positioning and value-based pricing he points founders to Blair Enns and the Win Without Pitching Manifesto. For M&A positioning and agency structure, David C. Baker. For operations and delivery efficiency, Jhana Li at Spyglass Ops (opens in a new tab). For whole-team demand generation and the sales process, his own DemandOS and SalesOS.

Back to the agency consulting overview.

Who does Tim Kilroy work with?

Tim Kilroy works with founders of marketing, creative, development, PR, and content agencies, meaning service businesses that sit inside their clients’ marketing and sales layer. This site focuses on founder-led digital agencies between $1M and $5M in revenue that want a clearer sales process, though his programs also cover agencies under $50K a month and up to $20M a year. In the full FAQ

What is DemandOS?

DemandOS is Tim Kilroy’s system for turning the whole agency team into a demand engine. It starts with sharp positioning, then gives each role a way to talk about it from their own seat: the CEO writes for senior decision makers, strategists for VPs and directors, project managers for operations leads, and junior staff for early career people who notice good work first. In the full FAQ

What skills make a good coach?

Good coaches listen more than they talk, diagnose before they prescribe, tell the truth when it stings, and hold people to their commitments. For agency owners, operating experience matters too. Tim Kilroy has been a marketing and agency leader since 1997 and launched three agencies, with two exits and one crash, which shapes the practical advice he gives. In the full FAQ

Where can I learn more about Tim Kilroy’s programs?

The main website, timkilroy.com, has the full set of playbooks, the blog, the tools, and current program details. This site focuses on the sales process questions that matter most to founder-led agencies between $1M and $5M. The playbooks on sales, discovery, follow-up, and positioning are free to read. In the full FAQ

What is the WTF Assessment?

The WTF Assessment is a free two minute diagnostic on timkilroy.com that points to where an agency is stuck and which tools to use first. It reflects Tim Kilroy’s rule of diagnosing before prescribing: figure out what is actually broken, and in what order to fix it, before buying another tactic. In the full FAQ

Read all 49 questions and answers in the agency consulting FAQ

• Agency consulting overviewAgency consulting overview: who Tim Kilroy helps, the programs, and how an engagement works.
• ApproachHow recommendations on this site are formed and judged.
• CoachingGroup and one-on-one agency coaching by revenue stage, with prices and fit.
• FAQAnswers to 49 common questions from agency owners, grouped by topic.